This article is the first of a new series called “Fragrant Inspirations” aimed at revealing outstanding perfumers and their brands, in an interview with their creator. I would like to certify herewith that these articles are not sponsored but written solely with the aim of getting inspired by these wonderful artists.
Despite its name, Fueguia 1833 is still considered a newcomer to the world of artistic fragrances. Its Argentinian creator, Julian Bedel, named his company in homage to his ancestors, naturalists and writers who reached the new world in a pioneering spirit, in the same way as he does now in perfumery.
I totally fell in love with Fueguia 1833 fragrances and the artistic concept behind the brand. I was also amazed by the large number of different fragrances that were created in such a short amount of time and the quality of each of them. This is really outstanding. Furthermore, Julian is not only a great perfumer, but he masters the whole supply chain including the extraction of rare essences from South America, grown in the wild or in his botany center in Uruguay. Here is what he says about Fueguia 1833:
Laurent: Julian Bedel, what explains your sky-rocketing success in the exclusive world of artistic perfumery?
Julian: I believe that our ingredients are a big part of our success, but also the processes in manufacturing our perfumes is very particular and innovative. Our perfumes are all made by our own company, from the extracts to the point of sale, all are managed by us. Our story, coming from Patagonia is totally different from many other brands, and this might also be a reason of why the people like the brand so much. We also don’t use PCM, colorants, antioxidants, UV filters, neither any animals origin ingredients. As soon as we can improve something we do it right away, off course we are not perfect, but the fact that we are very transparent allows us to change fast and add innovation in the process.
Laurent: You say that you are extracting these ingredients by yourself in your farm, and create your own wooden boxes to package them. Can you tell us more about it?
Julian: We created Fueguia Botany, in a pristine location in Uruguay called Manantianles. We’ve started planting native and non native plants with the collaboration of the local National Parks that allow us to source them, additionally we construct a small laboratory where we distill using the only CO2 Supercritical Fluid extraction machine in South America. Basically we are investing in having most of our key ingredients produced by ourselves. But still we will always face the challenge of availability of raw materials and that’s why we produce a small number according to what we can find. We also created our own wood shop used to package our perfumes, in the location of El Bolsón in Patagonia, and another in our factory in Milano, using Argentine wood.
Laurent: Your line of fragrances is just amazing, with nearly 70 different perfumes to choose from. Which ones would you recommend to the ones who want to discover your creations but do not have the chance to visit your shops or an exhibition?
Julian: Difficult to answer. As far as I keep producing new ingredients, manage to purify and composing with them, I get a better understanding of the deep complexity of these natural ingredients. I really love my latest ones because I personally think that I can add so many things that I previously didn’t have, either knowledge or ingredients. But at the same time I smell my first perfumes, more rustic, and I get this fascination of the ingredients and the accord.
Then you add the mood of the day or the season and things get more complex!
Julian: All my fragrances are created in the same way as I compose a song or a painting. It’s a reflection of my thoughts crafted in a particular way. I had never worn perfumes, and I was never a fanatic of perfumes or knew the history of perfumery, neither I have smelled the classics from the industry or from new brands in the past. I enjoy creating unbiased.
Laurent: I live in Asia for 25 years and know that Asian customers are not yet very adventurous in their fragrance choice, if any. How do you explain your courageous start in Japan and Taiwan with your own shop?
Julian: Well, maybe that relates from my previous answer. For me Asians are very exposed to fragrances, in fact the burning of woods and resins are key for their religious ceremonies, and they have an amazing diverse food culture. So I thought, that they should love our products! We are continuously growing a loyal customers base , they are adventurous in the way they create layers, combining perfume oils with perfume and acquiring many different fragrances of our collection.
Laurent: Thank you so much Julian! We wish you to continue with your successful journey and keep making us dream and love your beautiful fragrances.
Fueguia 1833 fragrances can be ordered online after downloading their catalogue and contacting their friendly commercial department. They guarantee so far a worldwide free-shipping policy that should motivate you guys to place your order soon, like I did recently for Beagle and Pampa Seca.
As you can see, the world of artistic fragrances is full of colors and surprises, and I hope to share with you in this series a bit of my passion for these amazing creators and their masterwork.
See you next week my friends!