Scentism Shanghai 2017

After several millenniums of refined olfactory culture in Imperial China, the use of fragrances and incenses came literally to a stop during the Cultural Revolution in the nineteen-sixties. It is hard to imagine that less than a decade could wipe out so many cultural treasures and behaviors and reboot the most populous country in the…

Her Majesty Jasmine

Her Majesty Jasmine. The perfumer Edmond Roudnitska said once that “if Rose is the queen of the flowers, Jasmine is the queen of the fragrances.” Thanks to you, Grasse, in South of France, metamorphosed from a filthy and stinky leather tanning town to the world’s  capital of perfume. The Moors, who discovered you in South…

Primordial Magnolia

Primordial Magnolia. You are one of the first to announce Spring when other flowers are still lolling in the comfort of their bud. Your magnificence is on par with the magic of your fragrance. In spite of being one of the most ancient flowers known on our planet Earth, your beauty is still unaltered after almost one…

Dear Musk

Dear Musk, or musk deer shall I say. You are the victim of your sublime pheromonal secretions, which in minute quantities, are an aphrodisiac for the cruel human beings who kill you for this primary purpose. The origin of the word musk comes from the Greek moskhos meaning testicles. In fact, the musk deer gland…

Enlightening Lotus

Enlightening Lotus. You are teaching us that our human transformation, from the common world to a higher state of purity and wisdom  is possible. You are deeply rooted in the mud, but your leaves and beautiful fragrant flowers emerge from the pond majestically unstained. Hinduism considers you as a holy flower and the teachings of the Buddha are summarized in…